The Web’s sublime promise for better journalism

This is a great slideshow from Lisa Williams, founder of Placeblogger.

The Web will change everything about journalism and the bottom line will be more effective journalism, in sublime ways that we cannot see now. As Williams says, now “[Perpetrators of waste and corruption] will deny everything until you go away, but with the internet you can do better. ”

That’s because with the Web and tools that are being developed now, the story never goes away. It sticks. It grows. And it builds. This iterative quality and the technology that is being developed now can ‘effectively” make “the story” happen.

For me, it is time to read Susan Sontag’s “On Photography” again.

Hooray! This is just one of an excellent series of presentations that community foundation execs are being treated to at hashtag #infoneeds.

Sally Duros on Chicago Tonight, future of news and what’s happened since

After I wrote a series of articles for the Huffington Post on the promise of a mission-based news room L3C and the struggles of Chicago’s nascent news blogosphere I was invited to serve on a committee hosted by the Chicago Community Trust. With our input, the Chicago Community Trust in conjunction with the Knight Foundation and the MacArthur Foundation decided to develop a seed fund to fortify the city’s emerging news streams.

I was fortunate to land some consulting clients later in 2009 that lined up my work life squarely with my passion. That passion, to bring journalistic writing standards to the web and to bring the Web’s innovations to newsrooms – has absorbed my life for the past 20 years. I’ll be writing about that in columns to come.

One of my new clients was Andy Shaw, former Channel 7 news reporter and new Executive Director for Chicago’s Better Government Association. Together we developed a strategy and series of proposals for the BGA’s online presence. The other client is LISC-Chicago, whose anti-poverty and community development work is stretching the boundaries of community based multimedia. LISC-Chicago is also working in partnership with other news rooms like that of the Chicago Reporter and Catalyst to build a hyperlocal news bureau.

It was a year ago [March 31, 2009] that the Chicago Sun-Times declared bankruptcy and I was on a Chicago Tonight segment discussing the future of news in Chicago, the L3C mission-based newsroom and the state of the Sun-Times newsroom. Much has happened since then. The Sun-Times was bought by James Tyree and a group of investors. The Chicago Tribune unveiled its Chicago Now blog group. The Chicago News Cooperative, a “possible” news co-op and “maybe” L3C was unveiled. And Geoff Dougherty’s flagship NPO newsroom, The Chi-Town Daily News, closed its doors.

I have traveled extensively researching new media trends and surfacing ideas. I am still at it. There is more to come. And I am excited to share.

Chicago news hounds have put enough skin in the game

Originally published in Huffington -Post
Show us the money.

“Us” being the new newsrooms.

The whole world has weighed in on solutions: Combine online with newsprint, news blogs with legacy investigative reporters, news aggregation with editorial curation, then crowd-fund, throw in some Google analytics, and subscription and accessibility fan clubs.

I’m not making this stuff up. To make your head spin do a Google or Twitter search on future of news or follow my Twitter stream @saduros.

Newspapers are meeting “secretly” and Google, Yahoo and other Web whizzes are conjuring new delivery systems.

I’ve talked at length with Tom Stites, who has worked at the Sun-Times, the Tribune and the New York Times. He has some great ideas for the future of journalism as a co-op that he’s laid out at the Banyan Project.

But as he says:

“The revenue model for making money from online journalism is a Rubik’s Cube that somebody’s got to crack the code on.”
It’s going to happen so let’s be ready.

Ideas float about like so many soap bubbles. It’s time to stick pins in a few and see which ones don’t pop.

There’s been little talk about the “m” word. The real dirty little secret that it takes time (and money) to report and write news.

Finally the respected Jon Margolis, formerly of the Tribune, weighed in gently May 12 on the “m” word and how it relates to professional journalists vs. citizen journalists.

“That doesn’t mean there’s no place for the devoted, or even obsessed, advocate. But let’s save a place at the press table for the professional journalists, careerist though they may be (and those citizens are not? Gimme a break). Not the worst trait, careerism. Wanting to get ahead by doing the job right helps one…do the job right.
“And it is a job. Jobs in our society do and should come with paychecks, bringing us back to our basic questions: How big should the paychecks be? Who or what will finance them?”

As I write, Senate Bill 0239 creating L3Cs (a low-profit limited liability company that can accept grants) is awaiting Gov. Quinn’s signature. Upon its signing, any social entrepreneur will be able to create an L3C in Illinois.
It’s way past time to stop quacking and launch some new newsrooms for Chicago.

Let’s get everybody who has a stake in Chicago’s news world into a room to advocate and put to laptop their brightest ideas. Then let’s launch a competition to seed the most promising among them for start-up or, if they are already going, sustainable growth.

Let’s create an L3C seed fund for new-style newsrooms. And maybe we’ll find a few hardy news-web entrepreneurs who want to go the L3C route, too.

Come on Chicago. Let’s be bold. We gave the United States its first African American president. Why stop there? Paradigms are made to be shattered.

When I say “Let’s” and “We,” who do I mean? I mean Chicago’s philanthropic community, like the Chicago Community Trust, the John D. and Catherine T. MacArthur Foundation and the McCormick Foundation. I mean family foundations who care. In the L3C, they take on the greatest risk that they will not receive a financial return. Also in the mix should be local businesses that would find an audience for their advertisements on these news vehicles — they represent the second tier of investment.

But I’m betting the seed fund will get a return, maybe some slow money, but money nonetheless. I’m betting the dozens of local entrepreneurs who have so much skin in the game won’t let anybody down.

Let’s build something new that works.

I say this because I have heard enough and seen enough dimness in the news business to last two careers.

Will the light bulbs over the heads of editorial types ever light? Do they really need to be told why their newspapers are sinking faster than slabs of concrete?

On May 21, yet another group of veteran journalists debated the future of news at the IFC Media Luncheon at the Newberry Library. A smart group of good people including my former boss, Don Hayner from the Sun-Times and Carl Bernstein, yes, he of toppling Richard Nixon fame. The end result? Poetic, eloquent mumblings about what used to be and little understanding of future direction, except for this nugget of wisdom that has been thrown at me twice: duck and cover if you are a journalist over the age of 35.

I asked the panel a question. Are there lessons to be learned from the way big businesses have run their newsrooms that could be useful in the future?

The panel response: blank looks.

This in the town where robber barons sucked the Sun-Times dry and Sam Zell is playing monopoly with the Tribune.

Lessons to be learned? No.

No. Of course, no.

For nearly two decades, newspapers have been challenged to evolve into knowledge-based organizations capable of adapting to the innovations of the Web. Instead of progressing, they’ve been traded as chits in a greedy money-grab game by short-sighted media conglomerates. Their mismanagement has buried the papers with debt and forced record staff layoffs.

The big-time editors have got to know this. Likely they don’t want to publicly admit to the corrosive effects of their industrial-age bosses that view newsroom staff as “things” to cut rather than “knowledge workers” to invest in.

Their policies have resulted in what Jane Stevens so rightly calls Zombie newsrooms.

“Definition of a zombie newspaper: a skeleton staff operating in an organization that provides them little support and no room to make a complete transition to the Web, holding a death-grip on the paper instead of modernizing it.”
Our dwindling newsroom staffs and move to wire copy has had an unintended consequence. In response to the dearth of relevant local news, a new ecosystem of Chicago blogs and news aggregators has developed on the web.

Web journalists operating out of passion found it easy to find stories to report.

There are a million stories in the naked city. And there are a million ways to report them on the Web. We are entering a golden age for journalism — right now.

Chicago has brilliant lights like Adrian Holovaty, who with his partners has created Everyblock, which is a digital age “aha”! How does data delivered by Everyblock — crime, zoning, businesses — change the job description for reporters and editors? Chicago is also home to the much-publicized online non-profit newsroom — the Chi-Town Daily News.

Other sites like those I recently wrote about, LISC’sNewCommunities, and the BeachwoodReporter are run by journalists committed to telling the local stories that the legacy newspapers haven’t had the capacity — or the mission — to report. You can see an extensive list of these types of sites at Community Media Workshop’s site.

As I write, all of these valuable newsrooms — and more –are looking for cash to sustain themselves.

These under-reported and neglected areas of coverage are the bread and butter of tomorrow and many of them are running on vapor.

High-quality local information — which is what readers demand– is something the legacy newsrooms have lost sight of as they have jettisoned staff. News is not throw-away wire copy to wrap around ads but real information that provides insight and history. Editors know this, but what to do when papa corporation needs to pay the shareholders? Look at the collective shrug at the IFC event to understand the answer to that.

A lot of smart people have been sitting round the table at the Chicago Community Trust trying to understand how Chicago’s foundation community can assist. Many of us believe that we must evolve a new way to finance newsrooms and we are looking with hope to the new social enterprise hybrid, the L3C.

As Dean Stackman writes in the Columbia Journalism Review on the failure of the business press to cover its beat and alert the public to the systemic Wall Street’s boiler rooms that led to this “economic winter:”

“Never, ever underestimate the importance of editorial leadership and news ownership, for in them rests the power to push back against structural conflicts and cultural taboos fostered by industry, to clear a space for … journalism to do the job it is clearly capable of, the one job that really needed doing.”
Newsrooms are all about mission, and mission is set at the top.

When newspapers start charging for online news they’ll need to recalibrate their value system. And they’ll need to understand their added value.

The added value for newsrooms online and in paper is local news. Local news that serves the audience. And advertising that delivers information to the targeted audience — and that is local advertising. The businesses that own and operate our new newsrooms will have to understand those values.

There’s a conference June 16 in Minneapolis on Economic Models for News, and several local conferences on Chicago’s news future. You can learn more about these on my blog at www.sallyduros.com.

Carl Bernstein, Chi-Town Daily News, Chicago Community Trust, Chicago Media, Chicago Sun-Times, Chicago Tribune, Community Media Workshop, Don Hayner, Everyblock, Future Of News, LISC New Communities, Macarthur Foundation, McCormick Foundation, News Blogs, Newspaper Industry, Newsrooms, The Banyan Project, The-Beachwood-Reporter, Tim Stites, Chicago News

Newsrooms must die! Long live newsrooms!

Does a social enterprise hold promise for the future of newsrooms in Chicago?

“Yes,” said Terry Mazany, President and Chief Executive Officer of The Chicago Community Trust.

It was hard to hear Mazany over the din of 400 chattering reporters, editors, bloggers, photogs, commentators and independents from all sectors of Chicago’s newsgathering world present at the Chicago Journalism Townhall (CJTH) Sunday, Feb. 22, organized by perpetual do-gooder Ken Davis and his wife Linda.

I am certain Mazany said “Yes” to the L3C idea because I caught him on tape, actually I recorded him in digital. But let’s not get lost in the analog vs. digital, paper vs. web, long-time pro vs. citizen journo, columnist vs. blogger, corner news box vs. click-through discussions that so-much dominated the conversation at the Townhall Sunday. Let’s just say Sunday’s gathering proved there’s reams of tactical knowledge to be exchanged, enough to forge a new cluster or two of media-savvy newsroom start-ups and connect the dots between the points until the Chicago region is a glorious virtuous circle of high-quality news and revenue streams. You can catch up on the sticky details articulated by writers and journalists far more informed and clever than I over at the CJTH blog.

Me? I am excited about the Chicago newsroom of the future, a journalist’s dream come true that could rise from a floor of foundation cash and be sustained by a stream of revenue and profit. My theoretical newsroom, let’s call it The Times Democrat, would be a new kind of company, an L3C, or Low Profit Limited Liability Company.

Mazany added currency to this idea when he said that Information has risen to the level of being a most pressing need for a community in our current democracy. More than ever, a newsroom must be a mission-based place.

Mazany’s comments are useful for anyone thinking big about the newsroom of the future. He said that not only is our democracy at stake, but so is the Chicago region’s competitive advantage in a shifting world. To better understand this viewpoint read Richard Florida on the rise of the Creative Class.

This conversation lifts the perspective up 10,000 feet and takes a shrewd look down. Let’s agree that journalism must live for the future of our democracy. Let’s also agree that the newsroom of The Times Democrat will be an amalgam of the best and most innovative practices we have online and in print, and that it will evolve to be something recognizable as newsgathering measured by a few key virtues. These include a culture of accountability and quality control that includes editors and fact checkers. And in fact, credibility and audience relevance will be the currency that moves the market of readers, or “news consumers,” from news org to news org locally and nationally. In this scenario, it’s likely everyone at the CJTH will get to play at The Times Democrat. Much revered will be those who have learned how to make money from the ads and play of the Web.

But to get there, journalism needs one thing more than anything else to operate well: that thing is money, specifically re-birthing cash. That’s what our L3C newsroom, The Times Democrat, is about.

So, what would the business model of The Times Democrat look like? It would simply be a modified Limited Liability Company that has the primary goal of serving a socially beneficial purpose and as such it could accept foundation money.

Americans for Community Development, a coalition sponsored by our nation’s first L3C – L3C Advisors — says that the L3C is the for-profit with a nonprofit soul. The nonprofit soul of a newspaper arises from the recognition that newspapers are the only business specifically recognized in the U.S. Constitution and that the information they provide is vital to the proper function of a democracy.

The Times Democrat L3C can operate as a business with a social purpose because its structure releases arcane IRS rules related to how foundations like The Chicago Community Trust, the John D. And Catherine T. MacArthur Foundation and the McCormick Foundation — all present at the CJTH Sunday — invest their considerable sums of money.

Red tape be gone! When The Times Democrat presents its business plan [drawn together by the savviest business people, investors, journos and web innovators far and near to Chicago], foundations will find it that much easier to invest because of the L3C.

A foundation like the Chicago Community Trust, having taken first position in the tranched investment, has also taken on most of the risk, making The Times Democrat a safer investment for others. Other investors like pension funds and private equity funds would more quickly follow suite. But you wouldn’t see venture capital firms. The returns aren’t fast enough or large enough, said Steve Miller of Chicago’s Origin Ventures.

The Americans for Economic Development website says this: Because the foundations take the highest risk at little or no return, it essentially turns the venture capital model on its head and gives many social enterprises a low enough cost of capital that they are able to be self sustainable. “Self sustainable,” two of the most beautiful words in existence today. Not filthy rich, but instead, enough.

And if filthy rich simply happens because The Times Democrat is great at meeting its mission, that’s OK, too. It can reinvest some profits to make the newspaper better.

That means the newspaper L3c won’t have to ask its reporters to work for free or its editors to limit their earnings to $30,000 per year. Unfortunately, we heard a lot of this kind of hope-crushing talk at the CJTH Sunday.

Obviously small newsrooms and no pay don’t sit well with Bernard Lunzer, president of The Newspaper Guild, which represents Chicago Sun-Times employees.

“The problem,” Lunzer said, “is academia and a lot of people are saying we will have these new operations of 10-15 people and that will replace what we formerly had as major newsgathering organizations.”

“We will keep pushing the conversation,” Lunzer said.

Lunzer has been visiting the Hill to forward Federal legislation related to the social purpose of newspapers and L3Cs.

Draft legislation called the Program Related Investment Promotion Act of 2008 is being considered by staff in the Senate Finance committee, and is currently looking for sponsors.
Here in Illinois, Bill SB 239 creating the L3C hybrid was introduced to the Illinois legislature Feb. 4 by Sen. Heather Steans (D-Chicago). I’ve not yet had an update on that.

“Our goal is to get our communities through to the other side,” Lunzer said. “We believe the L3C is an important vehicle.”

“The beauty of the L3C is its simplicity;” Lunzer said. “You accept that you will not have high profit but you will have some profit. And at some point [once a newsroom is recovering, it] could move back to a normal LLC.

“For democracy to work, we need transparency in government. We need credible info and that has always started on the news side with print,” Lunzer said.

Can a newsroom like the Sun-Times be reborn?

“For the Sun-Times, what’s got to happen is you have to find a way to separate the product that is the Sun-Times from the debt that was incurred by business owners,” Lunzer said.

That echoes something Mazany said at the CJTH. To be fair, organizer and moderator Ken Davis said it first, rather gruesomely.

“Is there a point at which someone could wait until the Sun-Times (or the Tribune) either dies or can no longer survive, [and then] plucks out the beating heart of the newsroom and makes that a separate company, a new newsroom?” Davis asked.

After some thought The Chicago Communty Trust’s Mazany answered in the affirmative. He rephrased it to me this way later.

“Is there a way of bringing in some intervention for the shuttering of a newspaper and creating some dollars that could go into an endowed fund or to support the transition to new forms of journalism and community information?” Mazany asked. “Yes.”

Could that happen despite the fact that the assets are not desks and chairs and buildings and paperclips, but instead intangible assets like institutional knowledge and people?

“Yes,” Mazany said.

So how can those of us who care help make that rebirth happen?

The Newspaper Guild’s Lunzer has some ideas.

“We need people to try and find real investment in the Sun-Times,” Lunzer said.

“It will take community will and political will but that is what must happen,” he said.

“And we might have to open ourselves up to the idea that government could flow money into newspapers. It may well be that we see a situation where we see some government aid to get through the worse of this.”

Lunzer said that all over the country, newsrooms are emerging in different forms.
Certainly the L3C would allow foundation money to flow in, he said. But it’s just one of many ways including co-ops and ESOPs that The Guild is working with.

Read More: Bernard Lunzer, Bloggers, Chicago Journalism Townhall, Chicago Sun-Times, Chicago Tribune, Chicago-Illinois, Death Of Newspapers, Democracy, Future Of Journalism, Heather Steans, Journalism, Ken Davis, l3c, Low Profit Limited Liability Company, Main Stream Media, Newspaper Industry, Newspapers, Social Enterprise, Terry Mazany, The Chicago Community Trust, The-Newspaper-Guild, Chicago News