Tag: Business

Brian Solis: What the C-suite can learn from connected consumers

[media-credit name=” for Chicago Tribune 435 Digital.” align=”aligncenter” width=”668″][/media-credit]OK. I’ll admit it. I have a Tiger Beat crush on Brian Solis. That’s because Solis is one of the smartest people around when it comes to social media and its power to reshape our world.

Solis has been in technology public relations since 1991. He began working with message boards, communities and early blogs in the 90s and started his own firm, FutureWorks in 1999. In March 2011, he joined Altimeter Group, a research-based advisory firm that says it offers “pragmatic strategies to help companies thrive with disruptive technologies.”

You can pop in on Solis blog, which includes a series discussing the concepts in his new book, The End of Business as Usual, or catch his insightful TV series, Revolution, on YouTube.

Solis has written perhaps the best book on online marketing for beginners, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. The End of Business as Usual is targeted toward emerging leaders, those change agents who want to revitalize the culture of business around customer experience.

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