Where have you been?

Interesting post by Dan X. O’Neill on using FourSquare to record where you go and what you do. Counter to what Dan suggests here certain aspects of my life are so private I would not think of putting them on Foursquare – i.e. a visit to my gynecologist — for instance.

As I read Dan’s post I felt some pushback – perhaps generational and gender based — against answering the question “where have you been.” How about you?

I was, however, thinking about transparency on the Web and feeling my personal edges around my
reputation” when earlier today I was testing Unvarnished, which says it is a “Truth in Reputation” tool.

Choosing my Unvarnished “reviewers” felt different from choosing my “reviewees.” I found that I wanted my reviewers to be people who I see as having some amount of “prestige” in their work, whom I feel have a good personal brand and are willing to experiment on the Web – my peeps with brand clout. In selecting my reviewees I tended to select folks whom I know well, who are experimenters in the Web or start-up worlds and whom I know well enough to say something about.

Unvarnished is not the first reputation-ranking tool on the Web, by the way. But the fact that is plugged into both Facebook and LinkedIn reinforces its likelihood for longevity. Whuffie anyone?