Author: sally

Through low-cost tools, Public Lab injects community knowledge into civic decision-making about local environmental issues. This community engagement also alleviates media blackouts and information shortfalls that can occur after a major environmental event.

“That’s one of the essential tenets of Public Lab. It’s about rethinking how people can become involved in the decisions that are being made about the places where they’re living,” says Shannon Dosemagen, CEO and a founder of Public Lab.

Public Lab was born from balloon mapping work during the 2010 BP oil spill in the Gulf Coast. Balloons and kites in the hands of community members provided low cost, easy to use transportation for cameras that took aerial images to create maps and provide data for the community’s case on cleanup priorities.

“After the BP oil spill happened … there wasn’t a lot of good or solid information that was coming from the spill. And, so I started using a crowd-sourcing platform and getting people to report what they were seeing or what they smelled or other changes in their environment. And then another project that I ended up working on during that time was with the aerial mapping kit that Public Lab is pretty well known for,” Dosemagen says.

This work earned Public Lab $500,000 in the 2011 Knight News Challenge and in 2013, they were awarded $350,000 in the Knight News Challenge for Health to build a suite of pollution detection tools.

Today five years after its founding, Public Lab says it is an “open community supported by a non-profit” that creates low-cost tools that everyday people can use to create information that residents need about the places where they live. The data collection methods for researching environmental impact typically cost less than $150. The group’s website lists 22 low-cost technologies and more are being developed every day. Public Lab’s map archive includes 326 citizen-made maps from around the world and some are included in Google maps.

The Public Lab non-profit has staff offices in five states with 62 organizers, who Dosemagen describes as “super volunteers.” The super volunteers integrate Public Lab methods or tools with the work they’re doing and the organizations they’re working with. Activities are under way in 12 to 15 solid chapters and a broader community of between 5,000 and 6,000 people who contribute research notes based on the work that they’re doing or participate in one of the many mailing lists that Public Lab maintains.

Public Lab lists scores of DIY citizen projects on its extensive community populated Wiki website. For instance, in Philadelphia, geographers are mapping to visualize and document community events and gatherings in parks and plazas throughout the city. In Southeast Chicago, in an old steel mill industrial area, massive piles of ‘petcoke’ or petroleum coke waste from Canada, are accumulating. Activists and media outlets such as NPR and Vice News have reported on the piles and the possible health hazards. With Public Lab training, the community is documenting the petcoke piles, mapping them and discussing ways to estimate their volume as well as monitor air quality around them. In June, Public Lab will be hosting a Chicago “barn raising” to mobilize community around the petcoke issue.

The belief that decisions about the environment belong to everyone is core to Public Lab’s philosophy.

The non-profit creates space for different types of expertise — from scientists associated with a research institute to community organizers to community educators.  “We’re interested in creating a place where people can bring their different experiences and backgrounds and think through processes together,” Dosemagen says.

This culture springs from the unique perspectives of the seven co-founders of Public Lab. The founders include an environmental organizer, a professional cryptographer, a biologist, an urban designer, another designer and two anthropologists, including Dosemagen. Dosemagen says her training as an anthropologist brings listening and analytical skills that help her understand how to make connections across different groups of people.

“We’re connecting on a different front with the much broader concept of climate change in terms of what it means,” Dosemagen says. It’s not big data, it’s local data, observing the impact from a very local level.

Historically, most tools used to research the environment are created at a price point that’s accessible for research institutions, corporations and government. Few tools have existed that allow people in a community to investigate local environmental concerns.

Public Lab changes that by enabling ground up data-based research and communication from the people in a place to the local governments and the industries whose policies impact the environment.

That’s a huge information gap that community members can fill. Activists, change agents, journalists are limited. They can’t participate in every minute of an event. Public Lab puts the tools — the media platforms and devices — in the hands of the community. Using the tools, the communities can gather information and fill in the gaps.

The outcome could be a media campaign, interfacing with journalists or calling for a larger, systematic study of a certain area.

The annual conferences, or barn raisings, bring people together in the spirit of thinking through a problem and putting together a tool. The gatherings are “unconference” style, which is a flexible facilitation method that allows people to self-organize around the issues and activities they are most passionate about.

While good solid data can be collected by putting accessible tools into the hands of community, the tools themselves can become self-replicating and viral by providing hand drawn, illustrated guides on how to create them. Public Lab’s video tutorials walk people through each step of the process of using them to collect data.

Open source licensing has fed into Public Lab’s sudden growth.

“I’ve heard the word float around several times that using those licenses is infectious in terms of the way things are able to spread,”  Dosemagen says. “If a certain component of that hardware tool is not available they could locally source it and then share that information back with the community. So I think that’s how the community really gains strength and momentum over the years.”

Here’s a link to a WTTW clip from March 2009. Yeah – it’s almost five years old. In it, I, Owen Youngman, the Knight chair at Medill, and Geoff Dougherty, then the founder of Chi-Town Daily News, discuss the future of news. Owen is still teaching at Medill and is busy doing what tenured professors do – teaching, researching and advancing knowledge in his area of expertise. It looks like Geoff is successfully pivoting  into the world of science. His linked in says, “I’m a social epidemiologist and PhD student in epidemiology at Johns Hopkins, with research interests in neighborhood-level determinants of cardiovascular disease, systems- and agent-based modeling and application of GIS to public health questions.”

Continue reading The future of news is a rainbow

J-Lab founder Jan Schaffer sees an emerging civic impulse driving the future of journalism. As part of that, she sees journalism outlets that are more catalyst than commodity.

Schaffer has been leading the edge of innovation in the news sphere for 20 years and most of her work has been enabling others to innovate. In late October, she wrote about her coming pivot where she’s taking J-Lab to a new chapter and concentrating on projects of her own.

Schaffer will still be around under the name J-Lab, since she owns it. She’s writing a book on Law for Media Start-ups for the Tow-Knight Center for Entrepreneurial Journalism, and teaching media entrepreneurship at American University. Beginning in January, Schaffer will have a one semester visiting professorship in Memphis teaching entrepreneurship and working with the start-up community there. And she has several other projects waiting to be born.

“My aspiration really is to spend more time writing stuff I want to write, and less time writing grant proposals,” Schaffer says.

She and I discussed the trends she’s observed over the past 20 years and what important trends she sees emerging.

Become a cause

Any conversation about the future of news revolves around issues of sustainability. As part of that, Schaffer sees a redefinition of what journalism is.

“I do believe that people will be less successful asking stakeholders to pay for journalism, and more successful when they ask them to pay for a cause. And what do I mean by a cause? Well, a cause may just be disseminating news and information,” Schaffer says. “But, it’s like the Guardian’s model. People will pay for the Guardian because it’s something they believe in, they don’t necessarily pay for it to get stories.”

If community stewardship is the newsroom’s core value, then that could be cause enough.

“I think that we already are seeing new taxonomies of journalism emerging that have more of a civic impulse then the kind of journalism I grew up with,” Schaffer says. “So, what does that mean? Well, it means that some of the people who are getting involved in community news and information really want to build community, and not just cover it. That doesn’t mean build it with one agenda, but instead be stewards of good community life. And that’s a different mind set.”

In the past many professional journalists would have squirmed at that idea. Schaffer says that in that past, she would have as well, but she doesn’t anymore.

“In fact, I find the kind of journalism I like to consume right now has a little bit more of a civic impulse,” Schaffer says.

This brand of journalism is evident in a range of online reporting — from the work of journalist Glenn Greenwald — which Schaffer labels as anti-government — to the social justice reporting by The Marshall Project.

Spotlighting problems that can have solutions

“While it’s not actively campaigning, it is, by force of it’s journalism, spot-lighting problems that can have solutions,” she says.

As another example, she cites Catalyst Chicago, a long-standing publication — now online —founded by Linda Lenz to report on education.

“Catalyst is very much covering public schools. But they’re unabashedly doing it from a lens that says ‘We care about good public schools.'”

Schaffer did a case study of a Catalyst’s program, through which the publication held community meetings to educate the public about preschools.

“Well, you know, that’s not a classic kind of activity that a standard journalist would be comfortable with,” Schaffer says. “But again, for the mission of the Catalyst it was fine. (Lenz) felt comfortable doing it. And it worked out pretty well. … (The program) got a lot more enrollment as a result of informing the community face to face instead of just writing a story.”

The kind of function Schaffer describes used to be the work of intermediaries, non-profits, often service providers, who were subject matter experts and had long reach into their communities. They’d have held the meetings and Catalyst would instead have reported on them.

In the case Schaffer describes, the intermediary party has been replaced with a newsroom.

“Just like a lot of non-profits are creating their own media. I think a lot of journalism outlets are becoming less of a commodity, and more of a catalyst,” Schaffer says.

That’s not a bad thing. Although in this scenario, newsrooms have to be careful that they’re not banging the drum for something with a hidden agenda or that the community would not support.

The changing definition of pure journalism

“But I think you could still be pure, in the journalists definition of pure. But also catalyze some community conversations, and brainstorming around problems and issues and solutions,” Schaffer says.

What’s considered “pure” is being redefined.

“The definition of pure is changing. And I think a lot of where it’s changing, and a lot of the drive for change, is happening with entrepreneurial news start-ups who don’t feel quite as constrained by the do’s and don’ts of the old rules,” Schaffer says.

She sees evidence of that in her students who are less resistant to the idea of advocating for an outcome.

In one example, a news site run by volunteers in Milwaukee ran a series on a run-down section of town, with a photo of the existing streetscape. They then hired a graphic artist to draw an improved streetscape, with street lights, trees, new curbs and bike lanes. The site ran the before and after pictures side-by-side. Once shown the possibilities, the community and the alderman jumped on board and made it happen.

“I’ll show that example to some journalists and they’ll say, ‘Oh, well, we don’t do that.’ Then I’ll show it to some students in my classes, and they’re kind of scratching their heads and saying, ‘What’s wrong with that?’ You know? So there’s really different mindsets emerging,” she says.

As the ground shifts, what is allowable shifts as well. But for the new ground rules to work ethically, transparency is essential. There’s also the fact that “If people don’t agree with what you’re doing they’re not going to read you,” Schaffer says.

N.J. model for community foundations

In terms of news ecosystem development, she sees the work of the Geraldine R. Dodge Foundation in New Jersey as a model for other community foundations.

“To me, it’s a classic example of building capacity and infrastructure, not just funding individual sites as commodities,” Schaffer says. “The foundation is really building an ecosystem for the state that feels good. There’s a lot of collaboration. There’s training. There are some small grants for seed funding.”

“New Jersey is a densely populated state with a thin sprinkling of major media. If if gets major commercial television coverage, it comes episodically from stations based in New York City or Philadelphia. Its largest newspapers, the Newark Star Ledger and the Asbury Park Press, have dramatically downsized.

What is emerging is a media ecosystem of independent startups — NJSpotlight to cover the state legislature and scores of local and niche-topic sites. Dodge, with some Knight Foundation funding, is helping to build both a support network and some connective tissue among both new startups and legacy news outlets. I think they are doing that to a greater degree in an individual state than anyone else I know of,” she says.

“Dodge funds NJNewsCommons, which is really acting as a robust hub for the new landscape, providing training, brainstorming, consulting, seed funding and even a place to work from at Montclair State, if you need a desk to sit at. I think there are some 50-60 partners or more, now that are part of the Commons,” she says.

They share story, tech ideas and revenue ideas to try to achieve sustainability.

Newsrooms must find appropriate scale

At the newsroom level, Schaffer says sustainability is all about finding he appropriate scale.

“I think the sustainable model is not to scale up too quickly. Stay small.”

That means for members of the Investigative News Network, a budget less than $500,000 per year, and for members of the LION publishers, budgets less than $250,000 a year.

The key is to work backward from your aspirational budget — and determine what’s possible.

“I think there’s a finite amount of income you’re going to get from advertising in any small community. So you figure out what that is, and what your penetration can be for that,” she says. “There’s a small amount of income that you can get from donors or members. And then at that point, you have to just decide what you can do, and what you can’t. ”

Some newsrooms have grown accustomed to paying for operations with large multimillion grants.

“Really, funders are not looking to pay operating costs,” Schaffer says.

Big newsrooms with $8 million to $10 million per year budgets, such as the Center for Investigative Reporting, ProPublica as Public Integrity, have “a lot of money to raise every year,” she says.

Schaffer sees micro-streams of revenue as the key to sustainability.

“I think there’s not a sustainable model, I think there are models, plural. And I think they’re all based on micro-streams of revenue,” Schaffer says.

Micro-streams include some advertising, events and consulting as well as members, donors, or subscribers. She also thinks running press releases could become a lucrative stream.

What’s ahead for the J-Lab founder?

“I feel excited about it, I feel very energized, and I’m happy for the change. The exception is, of course the Baby Boomer Grant program. But I think that’s going to be my swan song. That’s going to be the last one I launch.”

J-Lab’s Baby Boomer Grant program has been christened “Geezer Grants” by some. It will offer $12,000 in startup funding to people age 50-plus who want to launch a news project. Learn more and apply now. Deadline: Dec. 15. (Download a preview application.)

“(In the boomers) you have a cohort of people who often can bootstrap some of the stuff themselves. They have skills. They have a network. They have experience in the community. They have people that they can tap to help with the effort. So I think there are robust opportunities there, if somebody wants to dive in.”