WordPress plugins for newsrooms revisited

NewsroomI had some great conversations with online publishers last year while I was working for the BlockbyBlock network. Many of them used these WordPress plugins for newsrooms.

Keep in mind that these tools create accountability, credibility and context for anything your site reports on, so they are valid for newsrooms of any type of organization, not just for what we think of as traditional newsrooms.

Here’s a few BxB posts on WP plugins that I refer to time and again.

Patricio G. Espinoza, who is a triple Fellow for Knight Digital, Poynter and McCormick, offered thoughts on WordPress plugins that include Contact forms, Biographies, Media Credits plus a tool to figure out what is slowing down your site.

Barb Iverson, digital thought leader, Journalism Professor at Chicago’s Columbia College, and editor and publisher of Chicagotalks.org recommended plugins for copy flow, extra content, embedding rich media and going mobile.

Thinking about creating a directory? Ned Berke, publisher of SheepsheadBites, and Clay Graham, founder of welocally.com, share their thoughts.

Are you asking your audience or members for funding but you’re not a non-profit?
Thoughts from small publishers on how to ask for support.

If I find any that need updating or uncover any new tools, I’ll be adding them here on SallyDuros.com.

Although the BxB network is no longer active, you can find publishers gathering at their new trade association, LION Publishers. They’ve put out a terrific new handbook for accuracy in reporting and attribution that you can download here.

Michele McLellan continues her groundbreaking work with indie online news publishers at Michele’s List, a fully searchable database that is sure to provide a treasure of information as it grows.

 

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How the Chicago Community Trust and OpenGov Chicago are creating a new type of accountability journalism

by: Sally Duros |

To understand Open Government in Chicago, start by visiting Schoolcuts.org and pick a school. Any school.

More than 38,000 children will be affected by Mayor Rahm Emanuel’s proposed school closings in Chicago. Angry parents are marching in the streets and debate is heated about whether the process for deciding which schools to close was fair and open.

Although, the Chicago school system makes public nearly all of its data, the data lacks context that would make it useful for making arguments pro or con any specific school closing. Making sense of it is too big a job for the parents that are so passionate about the school closings themselves, and no newsroom had the technical capacity to tackle the data on its own.

Enter a group of volunteers, including a grassroots parents group, web developers, data scientists and coders passionate about open government and education. They created the Schoolcuts.org site to provide information to the public in a visual form that would be useful for understanding the problems —  or not —  with each school closing and how it might affect the children and the neighborhoods.

“The very day that CPS announced the school closing list, that evening a group of software coders put up the site Schoolcuts.org,” says Terry Mazany, President and CEO of the Chicago Community Trust, who had also served as interim CEO of the Chicago Public Schools in 2010.

“They had aggregated all the datasets about school performance. And geomapped the schools that are on the list for closing …. That’s the sort of service you would hope that government might provide but these groups did it out of a sense of community service,” he says.

“They had this site up and running — and it is masterful.”

Coming full circle

Development of SchoolCuts to solve a problem for the public, means conversations and research begun 4 years earlier by the Chicago Community Trust have come full circle.

In 2009, executives at  the Chicago Community Trust were confronting two frightening possibilities.

The first was the fact of significantly weakened news operations with both the Chicago Tribune and the Chicago Sun-Times in bankruptcy. For the first time, it appeared likely that Chicago could become a one newspaper city. With decimated coverage and reporting, the Trust was worried about the loss of watchdog and accountability journalism.

The second was heightened awareness of the increasing digital divide, where in some neighborhoods on the South and West side only 30% to 50% of households had Internet access. With the Internet fast becoming the primary source for news and information, these Chicagoans would be left out of any emerging digital information streams.

Given shrinking news holes, the digital divide, and conditions created by the deep recession, civic leaders had gathered a working group to understand the problems and develop solutions.

“Here in Chicago we had not really had to be attentive to the news ecosystem, because the 4th estate was doing just fine and taking care of business.  So we could take it for granted,” Mazany says. “I repeatedly say how grateful I am for Alberto Ibargüen and the Knight Foundation for bringing it to our attention in a way that engaged community foundations as authentic partners.”

The Trust as a platform

Those talks in 2009 were the beginning of the evolution of the Chicago Community Trust’s news and information programs into something new.  With funding from Knight, the Trust began to view itself as a platform, a place that could host unexpected partnerships and encourage new ideas, experimentation and innovative solutions. Since then the Chicago Community Trust has led projects mapping the local new ecosystem, and made grants to online news start-ups.

But the most influential spin-off from the Chicago Community Trust platform to date is the Smart Chicago Collaborative, whch is also a leader in the Open Government movement.

“That was our game changer,” says Mazany.

Funded by the City of Chicago, the John D. and Catherine T. MacArthur Foundation, and The Chicago Community Trust, Smart Chicago says it is a funding collaborative:

 We help bring together municipal, philanthropic, and corporate investments in civic innovation.

By most measures, Smart Chicago’s line items at the Chicago Community Trust add up to a powerhouse with $3.8 million in funding from MacArthur, and $10.8 million from the City of Chicago. Totaled together with Trust matches and other funding, Smart Chicago has a total budget of $14.7 million.

With Dan X. O’Neil, former people person and co-founder of EveryBlock as Executive Director, Smart Chicago became the intermediary working with a number of existing and new initiatives related to digital media and learning funded by the MacArthur Foundation, as well as the agency overseeing implementation of the City of Chicago’s broad band initiative bridging the digital divide.

Smart Chicago’s role

Smart Chicago is where the circle becomes full. Through its 15 projects, Smart Chicago strategically combats news deserts in neighborhoods, extends broad band access through out the city and hosts the open government community. By creating new ways to quantify problems and identify fixes, current open government projects are the beginning of a new kind of accountability journalism.

“It’s about community, its about digital,” says Mazany. “Then we have the Knight Foundation– it’s about digital media. Then it’s about government and all of these come together.

“What Smart Chicago gives us is the brain power, the brain trust around the coding community, understanding better big data….” Mazany says.“We continue to serve as that connective platform here at the community foundation.

“The confluence of all of these elements is just mind blowing! It is redefining the future …on a digital plane,” Mazany says.

Over the past five years, the Chicago Community Trust has been awarded $704,000 in Community News Matters and Civic Innovation Challenge grants from the Knight Foundation. They’ve also won a $350,000 commitment from the John D. and Catherine T.  MacArthur Foundation and provided matching funds bringing their total for the Knight Information Challenge to more than $2.0 million.

For most of the past four years, Chicago’s OpenGov meetings were small gatherings of a dozen or so data scientists, software architects and coders who would meet at various offices and talk about data sets they were interested in “liberating” and mapping out.  One of those early projects was Chicagolobbyists.org.

Today, OpenGovChi convenes in the main meeting room at the Chicago Community Trust. Now, the circle has expanded to include members of the public and several partners. Joe Germuska, a co-founder of OpenGovChi, who now runs software development at Northwestern University’s Knight News Lab runs the meeting with O’Neil. The room is often filled to capacity with 100 or more and there is a waiting list.

Public radio takes a seat

One partner who attends regularly is Matthew Green, who runs the data news team at local public radio station WBEZ.

“We are supported by Chicago Community Trust and the Smart Chicago Collaborative,” says Green. “We are the first partner that they have that is a loudspeaker to the movement. This movement itself has lots of stories. The movement is unearthing stories in a new way.” The team from WBEZ develops ideas that stretch the capacity of the public radio’s newsroom to use data to report on problems that the public wants solved.

At a recent meeting Thoughtful Critiques of the Open Government Movement, Mike Stringer, a managing partner at Chicago’s Datascope Analytics, talked through a simple history of the Open Government movement.

It used to be “We have this Data, what can we do with it?” Today it is “Start with a problem.  Use data as a resource, “ Stringer says.

Exactly.

Thoughts for getting started with Open Gov

  • Learn about the importance of government data in shaping policy and accountability journalism. Develop insight, because that’s where it begins, with the CEO having an understanding that data and Open Government matters.
  • Understand the news ecosystem in your locality and the role of the community foundation as a hub of that ecosystem.
  • Do a needs assessment and identify the contours of your own news ecosystem.
  • Devise strategies, convenings and funding unique to your locality.
  • Connect with technologists perhaps by hosting Open Government events. You don’t have to employ a software coder, a digital expert , an app or web developer, but you do need to connect with the coders and technologists.
  • Be prepared. As in the SchoolCuts.org example, have a loosely structured network where the people know each other interact.
  • Allow self organization.
  • Become a platform. Media consultant Steve Yelvington wrote this in 2008.

“When you choose to (become) a platform, you make a trade. You give up some control. But in exchange, you allow someone else to make your platform more valuable, more important, more essential.”

Do you write for free? Of course—kick some sand in my face!

 

Nate Thayer tells a story about his negotiations with The Atlantic over writing a story specifically for them, where the “They pay us with bylines” meme is taken to an absurd level. They ask him to write for free.

Read the email exchange and weep!

I can  share a story of my own.  It’s not exactly about journalism but it’s about what we journalists go through trying to make a living with our skills as communicators.

A few weeks back, I got an email from a recruiting firm about a “ghost” blogging job for the CEO of a high tech firm. I figured this was a small start-up company but I like those and said I was interested. I received a call from the young lady who breathlessly asked me to report for an interview with her agency, telling me “The company will probably want to hire you tomorrow!” I rearranged my schedule and went downtown and signed some endless paperwork presumably so the recruiters could present me to the client. In my conversation with the recruiters, I  learned the name of the company. It was a multi-billion dollar financial services company, and I knew a bit about their business having covered some of what they do while Real Estate Editor at the Chicago Sun-Times. I also was able to easily research back through their layers of management to see that despite the happy contemporary face they marketed to the world, it was in reality a refreshed online version of predatory lending run by the old school billionaire bunch.  I figured working for them was a bit like working for Satan but what’s a hungry journalist to do?

Of course, I conveyed none of this knowledge to the recruiter. I figured they could afford to pay a decent hourly rate given their size. The recruiters seemed very excited about my credentials, and my potential with the client.

About one week later the recruiter called to say that the firm had found someone else to do the ghost blogging for them. “They found someone to do it pro bono,” she said, her voice quivering a little.

Hmm, I thought. That’s a tidy slap in the face.

I suspect forces at work here beyond just the simple monetary dynamics of the job. Through LinkedIn, I learned that the person making the hiring decision had a very high level public affairs position and was undoubtedly familiar with my critical coverage of the greedy tactics endemic to lending during the real estate bubble in the mid-oughts. That likely played into the company’s decision.  But that’s a connection the young recruiters would not have made. Who knows if they really landed a blogger for free.

So think about this the next time you meet an under-employed journalist. If she did a good job watchdogging her beat, the industry she reported on might not value her insight and talents. In fact, they might want to kick sand in her figurative face now that she is no longer protected by the legal and salary resources of a newsroom.  As much as the public needed to know the truth, that industry needed for her to shut up.

Truth is not necessarily the hallmark of public relations. And that’s what a good journalist does her best to deliver – the truth.

It’s just one of the many complexities journalists face when looking for work.

It was not bylined work, so they were not paying to access any of my journalistic “halo.” As a digital producer, I do help folks with marketing but not with my byline. You can’t pay me to say good things about you under my byline – which is solidly attached to my reputation as a journalist. I write about this in a Medium piece called The Byline that Can’t be Bought.

Hire me full time and take me captive with a salary, benefits and fully disclosed affiliation to do your marketing – with this I would gladly cross the street. Do you find this confusing? If so, let me know.

 

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Can your trusted personal brand earn your pay?

Embedly Powered

via TED

Ask. Connect. Be vulnerable. That’s what Amanda Palmer says fuels her musical earnings in this moving and persuasive Ted talk.

Is trust the currency that will pay for local news? Can your trusted brand as a journalist pay for the work you do? Maybe the answer  depends on some key things.  Does your news come from the heart of your community? Does your audience value your work as much as you do?

If they do, maybe 1000 true fans is all you need. If not, how can you adjust to the needs of your audience?

Think about it — how has trust fueled your news site? How can you create more of it?

Or is Palmer’s talk another case of persuasive propaganda fueling a misty-eyed view of the Internet? News sites, you tell me. Are we just tilting at windmills here?

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Can 1,000 true fans make a living for journalists?

Journalists and niche sites looking for a revenue model are just a peek around the corner from what looks like some workable answers. If you are conversing with your audience in a way that is relevant to them, and you ask them for support they will be there. That is if the principle of 1,000 true fans proves true for news as for other kinds of bloggers, curators and synthesizers.

Obviously, the power of passionate followers is not news to folks like Maria Popova and her Brain Pickings as Felix Salmon points out in his recent post for Reuters. And Andrew Sullivan, in a much reported move, recently went public with The Daily Dish. My Continue reading Can 1,000 true fans make a living for journalists?

New reward — “Get our Homicide Data!” a smart idea hits the real world on Kickstarter

Crime-Scene-Tape3NOTE: I don’t know exactly what happened but this post was up and was kicked down along with the rest of my site. The Homicide KickStarter project was successfully funded Sept. 13 by 1,110 backers who pledged $47,450 total. As it turns the founders didn’t get any bites from newsrooms that wanted to buy their  homicide data crunching services, but the following items did sell. 

Pledge $500 ore more.
4 Backers Limited (6 of 10 left)

Lunch with Homicide Watch founding editor and 2013 Nieman-Berkman fellow Laura Amico at Harvard University in Cambridge, MA.

Pledge $1,000 or more

 1 Backer Limited (29 of 30 left)

Year in Review Sponsor. You get a preview of our 2012 Year in Review, plus a skype chat with the reporters putting it together, plus a sponsorship message, link and image on the splash page. This sponsorship won’t expire. You’ll also receive the entire collection of Year in Review stories packaged as a ebook.

Pledge $5,000 or more

 1 Backer Limited (4 of 5 left)

The Homicide Watch team will guest teach a class or lecture for an audience of your choice.

Looks like some folks with money see value in what Homicide Watch can teach them about being innovative in journalism.
Read my Huffington Post column on Homicide Watch.

 A One Year Student Reporting Lab within Homicide Watch DC by Homicide Watch » New Reward: Get Our Data! — Kickstarter.

This provokes some questions. The big resistance by government to opening data back when I was in government was that data was a potential revenue source for government. Of course, they were not necessarily thinking of crime data in this way, but other types of data was considered to be very valuable and government was making big money by selling it. Now here’s a new groups selling it, so how is that different?  so

Back in June, we published a six-month review of homicides in 2012: Decreases in Gun, Domestic Violence, at Forefront of 6-month Homicide Decline.

The story, which included a map and summation of half a year’s stats, took us about four hours to complete. We never had to file a FOIA. We just asked questions and our database started pouring out answers.

  • How many murders have happened this year, compared to this time last year?
  • Who were the youngest and oldest victims?
  • How many cases have at least one suspect under arrest?
  • What is the racial and gender makeup of victims (and suspects)?
  • Where did most homicides happen?

These are questions every news organization should be able to answer. We collect this information as part of our reporting process and store it in our custom-built database. Now you can use the same data.

For every victim and suspect, we collect a name, age, race and gender. For victims, we also record a date of death, homicide method (shooting, stabbing, etc), place of death (hospital or at the scene) and incident location. For suspects, we record arrest dates and case status.

If you work for a news organization, think about how long it would take to gather all of this information.

We’ll export the data at your request, so you can ask in September (when this campaign ends) or in January (if you want two calendar years) or any time later.

 

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Narrowcasts showcase creativity on social Web

The social Web challenges me to get out of my way and to think anew about whatever it is that I am doing – whether it is washing dishes or crafting a Tweet. But still it’s easy to get stuck in a mindset that values fast and efficient over fun and meandering. It’s a times like these that I go mingle with the creatives to recharge with what’s new and exciting. It’s in these creative narrowcasts where I find the passion of fandom unleashing the potential of the social Web.

If you don’t get off Facebook much, you might want to meander around Kickstarter and see what’s playing front page. Your friends or your kids have probably sent you to this service that provides a great set of tools — from video to messaging to marketing advice — to help you fundraise for your project. There’s one caveat. You have a deadline for raising your nut and if you don’t make it, you’re out. A stroll around Kickstarter is always amazing , often moving and usually inspiring. Seeing others creations might give you some ideas for your own.

This week, I stumbled upon a Kickstarter project: Good Ol’ Freda. Freda Kelly was the secretary for The Beatles from the early days at the Cavern Club until 1970. She’s still a secretary and until now has been mum about her life with the fab four. Now she’s opened up her scrapbooks to a filmmaker and they are looking to raise $50,000 by Nov. 12 for their film project. Shes offering all kinds of goodies in exchange for your donation.

Another place to easily get lost in a wonderland is YouTube. And not just in the old music video section. There’s real talent at work here making excellent niche TV shows that are better than the best of Hollywood, precisely because they are so deeply engaging with their audiences. A fan girl friend recently pointed me toward Issa Rae’s “The Misadventures of Awkward Black Girl,” which Rae creates and stars in. The production values and acting are very good. But the writing is superb and funny.

Or if you are feeling geeky, you can head on over to the Twit netcast network, “Netcasts you love from people you trust.” Here you’ll find some inspiration for that underused conference room, that yoga studio that’s empty during the day or the slow time at the café in the afternoon. Set up a stage and some talkative folks and you have a TV show. OK. The folks on This Week in Google aren’t every day people — they are some of the Internet’s most prominent thinkers — but you never know what talent lives in your building or up the block.

I was bungling around on Facebook and found actor friend Don Bender is involved in a new online theaterical production by Jamil Khoury, Silk Road Rising, which he says is engaging theater onstage and online around important issues. His play, Mosque Alert, is about “Two suburban American families living in Naperville, IL -one Christian, the other Muslim- find their lives torn apart by a proposal to build a new mosque in their community.”

Khoury says:

In the hopes of generating deeper engagement around this issue, I have designed a ten-step, interactive, on-line, new play development process that will assist me in developing and writing my play “Mosque Alert.” Viewers are encouraged to both influence and assist me as I pen this new play.

My ten step artistic process allows each participant to act as co-creator throughout the entire development cycle. I like to think of it as a spiritual convening of the individual with the art.

Each of these is a narrowcast co-creation with a passionate audience. It’s the way the future of the Internet is rolling out. There are millions of ideas blossoming. Yours could be one of them. If you know who your people are, you can find your idea. It can be as simple to execute [the writing wasn’t simple] as a humorous tweetalogue like Dan Sinker’s Mayor Emanuel, which started as an anonymous satire of then Chicago Mayoral candidate Rahm Emanuel and ended up as a book. Or it can be as elaborate as a traveling global round robin musical like Playing for Change, which made its name with Stand by Me. Take some time to stroll around and fire your imagination. Let us know what you find and most important what you and your colleagues dream up for yourselves. We’d love to hear about it.

Sally Duros loves to find out-of-the-way online adventures to write about. She is a social journalist and digital storyteller, whom you can connect with on Google+ and twitter at saduros.
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Measuring journalism’s impact

To supplement a conversation we are having on Block by Block Resource Network on Facebook about how to measure impact of a newsroom, here’s some thoughts that recently flew by on a recent Carnival of Journalism thread.

Jessica Binsch, Digital Journalist:

Hi Carnies, how much do we love the fact that one of our jcarn-topics will now be explored in more depth by the New York Times? They got funding from the Knight-Mozialla News challenge to research a better metric for measuring journalism, which Greg proposed as a topic a few months back. Not surprisingly, he’s also behind this attempt. Writes Aron Pilhofer: “The project our Knight-Mozilla fellow will help tackle was hatched in January during a bus ride to the Austin airport with news brainiac (and karaokaholic) Greg Linch. He had just written a terrific post on his blog, The Linchpen, about the need for more sophisticated metrics to measure the success or failure of journalism online. I’d been thinking about the same problem, but Greg crystalized the challenge and the opportunity perfectly.In his words: “So, what if we measured journalism by its impact? (…)The ideal outcome would be a suite of open-source tools, techniques and best practices that, in aggregate, help all of us understand readers better and enhance the impact of our journalism. At a bare minimum, we hope to start asking the right questions.”http://aronpilhofer.com/post/27993980039/the-right-metric-for-news

Denise Cheng, Journalism Accelerator [?]:

This is awesome! There seems like a lot of overlap between what NYT proposes to do and what Joy Mayer explored during her Reynolds fellowship.

She interviewed many journalists and technologists to triangulate a definition of engagement, and in spring 2011, she and Reuben Stern convened around 30 practitioners from all over the country to survey different engagement tactics, how they were beginning to measure those or how they’d flesh out those metrics. It led to a white paper. It’s such a great spring board that I hope Aron and Greg tap her for her insights.

Woot!

Sally Duros, Indie journalist:

I have been saying this all along. I don’t think advertising is all of the equation for funding journalism, which is “birthing” itself right now. I don’t think journalism really knows what it is.  I’m not sure the world knows what journalism is! As I wrote last week in a post about SEO …. 

Local news is about telling stories  to inform, educate and ultimately help build stronger connections in a community. Its simpler for content marketers. Content marketers are using the tactics of newsrooms — storytelling — to attract clients for something they do.  While newsrooms are using their storytelling expertise to attract clients  — businesses, churches, theaters, restaurants — to help build a platform for more storytelling through community news, ads, events and more. So, once again, I am right! 🙂

Jan Schaffer, JLab: 

Aron’s interests ring true with us at J-Lab and echo some of the frustrations we surfaced in our “Engaging Audiences”  report and suggest there might be a correlation between impact and genuine audience engagement:  http://www.j-lab.org/publications/engaging-audiences/Some key takeawaysSocial media connectors such as Facebook and Twitter were highly valued, but they were primarily used to alert users to new stories or information. New analytical tools gave these news startups some useful data, but survey respondents said their top metric for measuring engagement was still website usage – unique visitors and page views. Many expressed dissatisfaction with the information they get.“We feel these numbers only give us part of the information we need,” said one respondent. “We’re interested not just in breadth of engagement but more in depth of engagement.”Even though data on depth and stickiness of audience engagement were missing, creative ideas were not. In more than 1,300 open-ended comments, respondents described many resourceful strategies they are using to involve their audiences in community issues and information.Many of these ideas extend beyond conventional definitions of engagement as audience interactions with content. At least four types of engagement surfaced in the survey responses, but how well the respondents optimized these engagement strategies varied by organization.

They include:

  • Engagement as outreach, driving users to consume content.
  • Engagement as reaction, inviting users to comment, share, like and chat.
  • Engagement as stakeholder participation, getting users to contribute stories, time, funding.
  • Engagement as civic participation, activating audience members to address community issues.

Sally Duros, Indie journalist:

Engagement as civic participation, activating audience members to address community issues.

Thanks for this, Jan. So much to read!   It is this last point that always grabs my attention as I think about engagement. In classical marketing, you can talk all you want, spread the word etc, but what is treasured is the outcome, moving a customer to act, to buy. In journalism, talking about, sharing the news is part of the equation but what is the desired outcome? In my thinking, it is to get community members to engage with each other “on the ground” and to act on the ground, about the things they care about in community – from the new restaurant on the corner to the schools to the trash pickup. Journalism’s role has always been to stir the pot and create activity that ads can be sold against. But now it seems we are getting to the core competency of journalism – engagement. When I interviewed Tim O’Reilly for 435 Digital he told me about the next generation of technology that will measure activity on the ground and translate it into online juice. He was not talking about 4square. He was talking about something deeper.  That was a year ago might be time to revisit that issue. It didn’t make it into my story…..

Jan Schaffer, JLab :
You know your journalism has had impact when people start participating in more than just your website, facebook page, blog or twitter feed.  🙂

Sally Duros, Indie journalist:

Brilliantly said! 🙂

Michael Rosenblum, RosemblumTV:

If you can’t create a profitable business around your journalism, then the rest of the discussion is moot.

 Sally Duros, Indie journalist: 

Agreed, Michael. What I am saying is that the ways that money can be made for the journalism business are nascent but under development. I believe we will see a clear way forward. We’re just not there yet.

 

Nonprofits, Causes: Position your digital newsroom

Thanks for the great conversation about digital storytelling earlier at #ChiCounts. Here’s the Storify. In a  world of fewer media gatekeepers, good information from nonprofits and causes is in demand. You now have all the tools  to tell  your stories well to your very specific audience and to amplify your reach.  But what stories should you tell? It’s all about figuring out where you fit in your news ecosystem – whether its geographical or knowledge based — and creating a system for storytelling

Sally Duros is a social journalist and digital storyteller. Connect with her on Google+ and twitter at saduros.

Continue reading Nonprofits, Causes: Position your digital newsroom